Wednesday
Nov102010
Collective dementia
Wednesday, November 10, 2010 at 10:00AM
At times it feels like companies suffer from collective dementia. Important projects and company objectives simply are forgotten - then suddenly revived one year later at budget times. To learn implies to remember. It is not enough to study, there must be recall for learning to have taken place. Here are some practical hints on how to improve:
Photo by debaird Flickr CC
Mitchell Osak writes in the Financial Post about the key areas for corporate training:
I strongly believe in the notion of Mr Osak that training must be practical and done by people who can teach, I believe the same thing to be true for other strategic efforts.
I also believe that leadership is about training and learning as a group.
In the mail order business customers have always been categorized according to recency of last purchase, purchasing frequency and monetary value. My suggestion is that we learn from this and categorize strategic efforts according to the "RFV" for individuals.
How would this work? Well, imagine that your company intends to implement a energy saving program, you the manager could ask yourself:
What do you think about my suggestion, does it seem feasible or too complicated?
Photo by debaird Flickr CCDevelop business by developing people
Mitchell Osak writes in the Financial Post about the key areas for corporate training:
- Customize the curriculum around solving key business issues
- Utilize experiential learning methods to catalyze breakthrough thinking and change behavior
- Use experts who can teach as opposed to expert teachers
- Measure and track the impact of education
I strongly believe in the notion of Mr Osak that training must be practical and done by people who can teach, I believe the same thing to be true for other strategic efforts.
I also believe that leadership is about training and learning as a group.
Recency, Frequency and Value
In the mail order business customers have always been categorized according to recency of last purchase, purchasing frequency and monetary value. My suggestion is that we learn from this and categorize strategic efforts according to the "RFV" for individuals.
How would this work? Well, imagine that your company intends to implement a energy saving program, you the manager could ask yourself:
- Recency: When did we speak about it last, will anybody still remember? From language learning we know that in order to remember new words, they need to be repeated thousands of times and with varying frequency. Technically it is called "Graduated Interval recall".
- Frequency: Do we speak about it often enough to be at the top of people's minds? In marketing we speak about "TOMA - Top of Mind Awareness".
- Value: Is the program aligned with the participants personal values? In earlier post I have talked about the value of working for the "Common Good".
What do you think about my suggestion, does it seem feasible or too complicated?
Reader Comments (1)
[...] an earlier post I spoke of the appearant collective dementia of corporations, so its time to speak about solutions. How to remember as an individual: Photo by Graham Crumb [...]