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Thursday
Nov042010

The ROI of a meeting

Sometimes it seems that life is made of meetings - and maybe it should be, maybe meeting others is what life is really about. The art of getting both pleasure and concrete results from a meeting is an art that can be studied - read on to learn how to derive maximum ROI from meetings.
Photo by lohb Flickr CC

ROI of a handshake


Rohit Bhargava asks at the Open Forum about the ROI of a handshake. What is the dollar value of a meeting, can it be measured as an investment?

One of the difficulties is that a meeting can give results many years later. Lately I have spent several posts on trust, maybe a handshake is all about trust.

The brain in the gut


Did you know that the neurons surrounding the gut in our stomach is the size of a cat's brain? That brain is connected to the brain in our head and the two communicate continously. The popular sayings about having a "gut feeling" are most probably true, there is a brain in your stomach.

I think that a meeting gives you a gut-feeling, it tells you something more than a mail or a phone conversation.

The ROI in the gut?


My conclusion is that the ROI of a meeting is the added value of a gut-feeling, negative or positive, another layer of trust.

What do you think? Any ideas?

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