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Friday
Sep102010

May we all be forgotten!

On the homepage of the World Economic Forum, Paulo Coelho tells a story about a man wishing his fellow social entrepreneurs to be forgotten. He goes on to explain that in the old days men were more civilized and shared their resources, goodness was a common way of life and nothing to be remembered for.

We are now entering the era of "Organizational Social Responsibility", often mistaken for philantrophy, with ISO 26.000 entering the scene and demands for new types of accountability reports. Enterprises and entrepreneurs will be asked to do good - and business - may we all be forgotten.

Read more on:
http://www.forumblog.org/socialentrepreneurs/

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