Friday
Sep032010
Social networks will change management
Friday, September 3, 2010 at 7:28AM
Most employed use Internet, and a very rapidly increasing proportion use social networking sites. When top-managers starts to interact with their staff via these channels the traditional command chain will break down, to the better I think.
From experience I have always found that individual departments work well, but the problem is tasks that are handled by several departments - the famous interface problem. It's like hospitals, patients rarely gets lost in the x-ray department but the corridors that leads between departments are full of bewildered patients.
Communicating the mission and vision can be like patients going from department to department, a little bit treated and altered at every stage. Social networking holds the promise of direct contact between top-managers, with strategic vision, and the employees, possibly also with clients, journalists, suppliers and the general public.
We can look forward to interesting times, with new skills, for both managers and PR departments.
read more:
on adult use of social networking sites, Mashable
From experience I have always found that individual departments work well, but the problem is tasks that are handled by several departments - the famous interface problem. It's like hospitals, patients rarely gets lost in the x-ray department but the corridors that leads between departments are full of bewildered patients.
Communicating the mission and vision can be like patients going from department to department, a little bit treated and altered at every stage. Social networking holds the promise of direct contact between top-managers, with strategic vision, and the employees, possibly also with clients, journalists, suppliers and the general public.
We can look forward to interesting times, with new skills, for both managers and PR departments.
read more:
on adult use of social networking sites, Mashable
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